he trademark value is a numerical value which is created depending on the value attributed by the consumers to the trademark and shows the financial power of trademark against other brands.
If the trademark becomes successful in the market, this affects the increase of positive difference between the book cost of enterprise and market value. Therefore, the enterprises are sold over a higher price than their book values due to their high trademark values when they are sold. The latest example which may be given to this situation is that Google purchased You Tube website which was created with an investment of 11,5 million $ over an amount of 1,65 billion $.
As Saygın Patent, we make ‘’Trademark Valuation’’ by using internationally accepted methods with our expert staff.